As business owners, we’re always looking for new ways to connect with potential clients and stand out in a crowded market. One increasingly popular way is by getting the author’s title and writing a book. It may seem daunting, but more business owners are using books to connect with their audience and showcase their expertise.
There are some pretty surprising benefits of book writing which can make that time-invested worth it. Let’s talk about why more businesses are choosing books as a way to market their business.
It’s the new business card
Gone are the days of boring, generic business cards. A book can be a powerful way to introduce yourself and your business to potential clients. It allows them to get to know you and your unique brand of magic on a deeper level, which can lead to stronger and more meaningful connections.
The amount of success that you have, and the amount of feedback, it really depends on how you want to position the book, how you’re wanting to get it to them, whether it be a free download, in print all of the options… But yeah, it definitely is worthwhile.Megs Thomspon, Owner of megswrites
Connect with your audience 24/7
Unlike other forms of content, a book is always available for people to access and learn from. This means that even when you’re not actively marketing your business, your book can continue to attract potential clients and prequalify them by showcasing your expertise and unique perspective.
Repurpose existing content
The thought of writing an entire book from scratch can be overwhelming, but it doesn’t have to be. Start with existing content such as podcasts or blog posts and repurpose them into chapters. This can help you break the process down into more manageable pieces and make it feel less daunting.
Create the right funnel
It’s important to have a clear goal in mind for your book. Do you want readers to sign up for your email list? Book a one-on-one service? Think about your end goal and structure your book in a way that funnels readers toward that goal.
You have knowledge worth sharing
Many business owners hesitate to write a book because they feel they don’t have enough expertise or don’t know how to write. But everyone has unique knowledge and perspectives to share. Don’t let fear hold you back from sharing your message with the world.
Writing a book can be a powerful way to connect with your audience and showcase your expertise. Don’t let fear hold you back from exploring this avenue for your business. Start small, repurpose existing content, and focus on your end goal to make the process feel less daunting. Who knows? Your book could be the key to unlocking new connections and opportunities for your business.
Megs Thompson is a professional work-twerker, intuitive writing coach, ghostwriter, author, and publisher based in the heart of Montana.
Through her businesses, megswrites & in omnia paratus publishing, Megs coaches & supports other creative, trend-setting, woo-believing badasses through the process of confidently sharing their message, story, expertise & unique brand of magic, without migraines, sleepless nights, or court-ordered anger management, to solidify their author-ity & blast their businesses to the next level with professionally written & published books.
Visit her website at www.megswrites.com to check out her services as well as some great self-paced online courses she created to help write & publish your own books to blast your business and brand to the next level with ease.