If you’re a creative looking to build a community and generate leads, a Facebook group might just be the solution for you. Not only do Facebook groups give you the opportunity to learn valuable insight about potential clients, but they also allow you to collect email addresses which is great for email marketing. How do you monetize and grow your group effectively? Here are some tips to make the most out of utilizing a Facebook group for business.
Capture useful data when people enter the group
Facebook lets you ask potential group members three questions before approving group membership. Use these questions to your advantage! Capture email address so you can grow your email list. Ask about problems members are having so you can tailor content. Or direct them to a resource that is part of a larger sales funnel. Software like GroupLeads and Group Convert can make the data collection process easier and help you save time and effort while building your email list and generating leads.
It really resonates with people who are more…who are creatives who want to go that route. Because the alternative is you’re just DMing a bunch of people cold online.
Kim Dan, Founder and Creator of Group Convert
Revitalize a Stagnant Group
What if you already have a Facebook group that’s gone cold? No worries! You can convert a dead group into a thriving one by creating a smaller pop-up group for training, inviting the right people, and riding the momentum to pitch. This process involves creating a clear path to purchase that goes from an absolute cold, random person on the internet to a free training that exists inside of a smaller group. By doing this, you can turn potential clients into engaged members of your group and make sales.
This method of funneling into smaller groups works particularly well for heart-centered, organic people who don’t want to do a bunch of cold DM meetings. By focusing on creating a smaller, more engaged group, you can build a community that’s invested in what you’re talking about and more likely to become actual clients.
Size Doesn’t Matter
When it comes to the size of your Facebook group, size really doesn’t matter. Engagement does. Even in smaller groups of 50-100, highly engaged members are more likely to purchase. Live trainings can be a great way to engage with your group and pitch warm invitations to work with you. By going live, you can condition potential clients to be in a buying state. This involves giving value and helping your clients see how your services can benefit them in their lives.
A Facebook group can be a powerful tool for building a community and generating leads. By creating smaller, more engaged groups, and offering high-ticket training, you can monetize and grow your Facebook group in no time.
Kim Dang is the Founder of Group Convert & Creator of the G.O.L.D rule of group sales method. Kim started her first business dismantling cars because she was good at breaking them apart! She decided she was too smart for hard labor and turned her efforts into building an online business. She has since made over $2 million in online sales and has helped others make millions as well.
Learn more about Group Covert at www.groupconvertignite.com/price
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