Starting a business is an exciting journey. It’s essential to align your business with your values and mindset to ensure its long-term success. Aligning your business with your values will help you make decisions that positively impact your business, team, and customers. Adopting a growth mindset will help you overcome the challenges that come with running a business and enable you to thrive in the long run.
Identifying Your Business Values
To align your business with your values, you first need to identify what your values are. Your values are your guiding principles that define what’s essential to you as an individual and as a business owner.
A perfect example of a company that aligns its business with its values is Cultured Kombucha Co. The Michigan-based company is a premier brewer of organic kombucha that focuses on promoting healthy lifestyle choices and sustainable business practices. Founder, Courtney Lorenz, is passionate about providing probiotics, live cultures, digestive enzymes, and other health benefits through her company’s kombucha. Cultured Kombucha Co. is a triple-bottom-line business that considers financial, environmental, and team/community impacts. This approach ensures that the company makes decisions that not only benefit its bottom line but also positively impact the environment and the community it serves. Here are some steps you can take to identify your business values:
- Brainstorm: Take some time to brainstorm and write down what’s important to you as a business owner. Think about your personal values and how they align with your business.
- Prioritize: Once you have a list of values, prioritize them in order of importance. Consider which values are non-negotiable and which ones you’re willing to compromise on.
- Incorporate: Incorporate your values into your business strategy. Make sure that your company’s mission, vision, and goals align with your values.
“Really focusing on your how and your why, I think, is one of the critical things that can help make those decisions…and the wider you can expand your mindset, the greater you can allow yourself to expand in the consciousness of your business.”Courtney Lorenz, Founder Cultured Kombucha Co.
Identifying Your Business Mindset
Another essential aspect of aligning your business with your values is to adopt a mindset that enables you to make sound decisions, even in challenging times. Your mindset is the attitude and beliefs that shape how you approach challenges and opportunities. Courtney learned this firsthand when she started Cultured Kombucha Co. She had to trust her gut more and overcome self-sabotage. By taking lessons and integrating them into her business, she was able to adapt and grow her company. Adopting a growth mindset can help you overcome the challenges that come with running a business and enable you to thrive in the long run. Here are some steps you can take to identify your business mindset:
- Self-Reflection: Take some time to reflect on your approach to challenges and opportunities. Consider how you typically react to setbacks and failures.
- Identify Limiting Beliefs: Identify any limiting beliefs that may be holding you back. For example, you may believe that you’re not good enough or that you’re not capable of achieving your goals.
- Challenge Limiting Beliefs: Once you’ve identified your limiting beliefs, challenge them. Replace them with positive affirmations and focus on your strengths and accomplishments.
By aligning your business with your values and adopting a growth mindset, you can set your business up for long-term success. Incorporating your values into your business strategy and challenging your limiting beliefs will help you make decisions that are aligned with your core beliefs and enable you to positively impact your business, team, and community.
Courtney Lorenz is the founder of Northern Michigan’s first kombucha tea brewery. As a certified Culinarian, Reiki Master, certified meditation facilitator, and NASM nutritionist, Courtney provides valuable insights into how to build a business that aligns with your values and mindset. She discusses the unique nutritional needs of each individual body and how that plays a role in building a successful wellness business.
Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness industry. Her background in nutrition and culinary arts fosters wellness within the community through education, agronomy, and functional nutrition. Courtney has supported multiple businesses through their growth phases and enjoys supporting her business through its own growth. She has been published in Forbes, received three 40 Under 40 awards, and is Great Lakes Culinary Institute’s Alumni of the Year 2019. Courtney holds multiple businesses with her most current holding a top 3 nomination for Small Business of the Year in Traverse City, Michigan.
Learn more about Cultured Kombucha Co. at www.drinkcultured.com
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