Social media has become an integral part of our lives, and businesses are no exception. It’s a great way to connect with your audience and promote your brand, but it can also be overwhelming, especially for business owners who are not content creators. Creating a social media strategy that’s both sustainable and effective can be challenging. Here are some key points to consider when creating a social media strategy that’s sustainable.
Are you a business owner or content creator?
It’s important to remember that being on social media as a business owner is very different from being on social media as a content creator. While content creators may post multiple times a day across multiple platforms, it’s not necessary for business owners to do the same. Posting 5-10 reels a week, 2-3 carousel posts or static posts, Stories 6 days a week, and doing engagement five days a week is not sustainable for most business owners.
Followers do not equal sales
Followers don’t necessarily equal sales or leads, so it’s important to create a consistent strategy to grow your account the correct way and attract the right people. It’s not about having a large following but having the right following. Your followers should be people who are interested in what you have to offer and are likely to become customers or clients.
I hate saying this, but there’s a lot of people that buy likes, they buy followers, they buy video views. And you know what, it’s not that expensive.
Katie Brinkley, Social Media Strategist
Track the right metrics
Most people look at likes and comments to tell whether their content is resonating. But it’s essential to track profile views as well. This metric can indicate that people are going to your profile and deciding whether to follow you or learn more about you. This metric is crucial for understanding the effectiveness of your social media strategy and making adjustments as necessary.
Have the right strategy
Although you may not be a content creator, you still need to have a sustainable social media strategy in place. This strategy should include creating content that adds value to your audience, engaging with your followers, and being consistent in your posting schedule. It’s also not necessary to post on every platform, but rather to focus on the platforms where your target audience is most active. For example, if you’re targeting a younger audience, you might want to focus on TikTok and Instagram, while LinkedIn may be more appropriate for a B2B audience.
Social media can be a powerful tool for business owners, but it’s important to have a sustainable strategy in place. By focusing on the platforms where your target audience is most active, creating valuable content, and engaging with your followers, you can build a strong presence on social media that can help you grow your business. Remember, it’s not about having a large following, but having the right following.
Katie Brinkley is the owner and Social Media Strategist at Next Step Social Communications, a social media agency based out of Littleton Colorado. She has been helping small businesses, entrepreneurs, real estate agents, and small business owners with their social media for over 19 years. Katie offers both “done-for-you” social media services and coaching services where she teaches entrepreneurs in the home industry how social media can be an incredible tool to help find new leads, build community, grow sales, and bring the social back to their social media.
She also has a podcast, Rocky Mountain Marketing, that helps entrepreneurs and small business owners in the Denver area learn the strategies and systems to take their marketing to new heights.
Download Katie’s free “5-Step Process to Selling in the DM’s” at https://katiebrinkley.com/social.
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