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Hi! I’m Sasha

Hi! I'm Sasha - the woman behind By Sasha. As a business strategist, podcaster, and speaker, who is fiercely independent, my goal is to empower all women to pursue their passions and remind themselves just how powerful we are!

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Hey, friends! 👋 If you haven't had the chance t

If I say “social media tips”, can you immediat

If I say “social media tips”, can you immediately think of someone’s IG that is your go to for all things social media? If so, then that person has done the work of establishing themselves as an authority in their niche. Being seen as an authority in your niche can rev up getting leads and clients because you’ve made yourself the expert that people are seeking out.
In today’s episode of the #StrategyForCreatives podcast, I’m taking a deep dive with Growth Architect @beatechelette on the steps to take to establish your own business as the go to authority in your niche. Take a listen and tell me if your the expert in your field or still working your way there.
#businesscoachingforwomen #smallbizcoach #businessbuilder #businesscoachforwomen #successclub #businessmentor #businessstrategist #businessgrowthexpert #businessstrategies #buildabusiness #businessgrowthstrategy #businesscoaching #womenentrepreneur #creativewomen #creativeentrepreneur

You know, I wasn’t always a business strategist.

You know, I wasn’t always a business strategist...
Many moons ago, 5 years to be exact, I was actually a wedding stationer (aka I made all the pretty paper things for weddings)!
Although it didn’t stick, the lessons I learned did, which helped me become a business strategist for creative women.
Thanks to that job, I now know …
1. Why it’s important to charge your worth, especially in creative businesses!
2. How to up-level the client onboarding experience to really wow new clients.
3. Knowing exactly who you’re targeting and speaking directly to them in your content
I love that in every season of life you learn new things that will help your future self ❤️
What was one of your previous jobs? Any other stationers out there?
#businesscoachingforwomen #smallbizcoach #businessbuilder #businesscoachforwomen #successclub #businessmentor #businessstrategist #businessgrowthexpert #businessstrategies #buildabusiness #businessgrowthstrategy #businesscoaching #womenentrepreneur #creativewomen #creativeentrepreneur

3 things I can’t live without as a business stra

3 things I can’t live without as a business strategist (when it comes to creating content)
psst…be sure to save this one to come back to later 🔖
My days are full of podcast recordings, client meetings, and mom-life things, which is why these come in handy every single day to make sure my that how I show up on here is sustainable while still making connections and creating value.
📌 Virtual Assistant
📌 Canva
📌 Analytics (aka the data)
Have you tried any of these before? And what would you add to the list?
#businesscoachingforwomen #smallbizcoach #businessbuilder #businesscoachforwomen #socialmediamarketing #businessmentor #businessstrategist #businessgrowthexpert #socialmediastrategy #buildabusiness #businessgrowthstrategy #businesscoaching #womenentrepreneur #creativewomen #creativeentrepreneur

I keep it real around here… PS…have we met ye

I keep it real around here…
PS…have we met yet? I’m Sasha from right outside the DC area (PG County born and raised - if you know, you know!), and helping cerative women build their business is what lights me up!
Around here I share tips for scaling a business, ways to show up authentically here in these social media streets, and how to create a better work-life balance to help creative women entrepreneurs create a business that works for them and the lifestyle they want.
When I’m not working with clients or recording my #StrategyForCreatives podcast you can find me relaxing with a book, binge watching something random I found on Netflix, or planning my next family vacay for my husband, son, and I.
I love getting to know my community & would love to get to know you, too!
Share where you’re from below! And something your binge watching right now!
#businesscoachingforwomen #smallbizcoach #businessbuilder #businesscoachforwomen #successclub #businessmentor #businessstrategist #businessgrowthexpert #businessstrategies #buildabusiness #businessgrowthstrategy #businesscoaching #womenentrepreneur #creativewomen #creativeentrepreneur

There were some gems 💎 dropped in this week’s

The latest episode of the #StrategyForCreatives po

The latest episode of the #StrategyForCreatives podcast dropped this week and there are some real gems 💎 being shared! I had the pleasure of chatting with amazing social media strategist, Katie Brinkley (@iamkatiebrinkley ), where we discussed the challenges of creating a sustainable social media strategy for business owners. One key takeaway from our conversation is the importance of focusing on the platforms where your target audience is most active, rather than trying to post on every platform. Give it a listen and let me know your thoughts!
#socialmediamarketing #targetaudience #socialselling #socialmediamarketer #socialmediastrategy #socialmediaforbusiness #smallbusinessmarketing #keepsocialmediasocial #instagramforbusiness #socialmediagrowth #businessmentor #businessstrategist #businesscoachingforwomen #smallbizcoach #businessbuilder #businesscoachforwomen #successclub

It’s NOT luck or the hustle, friend! 🍀🙅‍

It’s NOT luck or the hustle, friend! 🍀🙅‍♀️
Success in a creative business isn’t about luck. And it’s not about working 24/7 either.
It’s about having good client/work boundaries, systems and workflows that streamline, and a strategy to get you from point A to point B. knowing exactly who your
And that’s why I LOVE helping my clients strategize and action plan to create a business that not only accomplishes their goals but also let’s them have the life the want...without working allday, everyday to get it.
When we work together, we get down to business–FAST. In fact, many of my clients walk away with actionable steps they can take to transform their business after a 1-hour strategy session!
Ready to make some moves in your business? Shoot me a DM! I can’t wait to chat.
And tell me–are you feeling lucky today? Let me know in the comments!
#businessmentor #businessstrategist #businesscoachingforwomen #smallbizcoach #worklifebalanced #growyourbusinessonline #buildabusiness #businessbuilder #businesscoachforwomen #playhardworkhard #goalgetters #hardworkquotes #successclub #businessgrowthexpert

Have you gotten a bunch of notifications from folk

Have you gotten a bunch of notifications from folks adding you to their IG broadcast channels?! I sure did. And while I love a new feature, the business owner in me hates feeling like there’s yet another thing I have to try and create content for…
So here’s the thing - before you even jump on the broadcast bandwagon, decide if it’s fits into the strategy you have for your social media. And if you don’t have a social media strategy, craft that first before even thinking about creating a broadcast channel!
Features are great, but if they don’t fit into your strategy and goals, it’s okay not to use them!
#businessmentor #businessstrategist #businesscoachingforwomen #smallbizcoach #socialmediastrategy #socialmediaforbusiness #buildabusiness #businessbuilder #businesscoachforwomen #instagramforbusiness #socialselling #businessgrowthstrategy #successclub

Have you listened to the latest episode of the #St

Have you listened to the latest episode of the #StrategyForCreatives podcast episode yet? If not, you’re missing a great conversation about that Cora from @smallmagic_studios and I had on how to switch up your marketing when financial times are uncertain.
Swipe for my four biggest takeaways from the episode and take a listen to hear all the gems that were dropped! Let me know what your biggest takeaway was in the comments.
#businessmentor #businessstrategist #businesscoachingforwomen #smallbizcoach #moneymindset
#growyourbusinessonline #buildabusiness #businessbuilder #businesscoachforwomen #marketingtips #successclub

3 things I would never do as a “part-time” bus

3 things I would never do as a “part-time” business owner...
Over the years I’ve seen and heard it all - the assumption that you’re not a “real” business owner because you don’t do your business full-time.
And I’m sure you’re seen it too 🥴
So to set ALL the records straight, here are 3 things I would never do:
❌ Feel like I’m “less than” because I still have a 9-5. My 9-5 gives me and my family financial security, which means I’m able to take more risk
❌ Not treat my business as a “real” business. Just because I don’t do it full-time, doesn’t mean I don’t treat it as a business. My business is not a hobby and I treat it with the same level that those who run their businesses full-time do.
❌ Worry about taking my business full-time. Here’s the thing - it doesn’t have to be your goal to run your business full-time. Maybe you do one day or maybe you don’t have that desire. You might love your 9-5 or see your business as an outlet (which is both for me). It’s never been my goal to go full-time in my business but you can ask anyone of my business besties and they’ll tell you that my business is indeed “real”.
Be sure to save this for later & share with a friend who needs it, too.
Now I have to know…which one of these was most helpful? 1, 2, or 3?
#businessmentor #businessstrategist #businesscoachingforwomen #smallbizcoach
#growyourbusinessonline #buildabusiness #businessbuilder #businesscoachforwomen #goalgetters #successclub

Wondering if your marketing strategy needs to chan

Wondering if your marketing strategy needs to change when people start pulling back on their purse?
👉🏽 Check out this video for tips on how to switch up your marketing during financial uncertainty 💰📉
#businessmentor #businessstrategist #businesscoachingforwomen #smallbizcoach #marketingtips
#growyourbusinessonline #buildabusiness #businessbuilder #businesscoachforwomen #moneymindset

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