It has been a while since I've talked about pricing. So many of my clients and women in the Strategy for Creatives Facebook group struggle with these common pricing mistakes. Even when we value our ... READ the POST
Blog
How to Develop a Content Strategy
Marketing is an evolving tool and changes frequently. One of the newer aspects of marketing is "content creation". Having a content creation strategy focuses on determining what type of content you ... READ the POST
Branding as a Business Strategy
When I talk about strategy, I typically don't focus on the visual aspects of a business. And for the most part, what we visually see in business doesn't have much to do with strategy.But branding (or ... READ the POST
Overcoming Imposter Syndrome
Have you ever felt like you shouldn't be doing this whole "business" thing? As entrepreneurs, and especially as creatives, the comparison game is real. Eighty-four percent of entrepreneurs experience ... READ the POST
How to Do Business Activism the Right Way
Being a business owner means you have power over what you and your brand stand for. With the country (and world) right now, businesses playing a role in activism are becoming more and more essential. ... READ the POST
Creating an Authentic Brand on Social Media
Social Media has become a place where people feel like they can't show their true authentic selves. There's immense pressure in social media to look, act, and be a certain way. But the whole point of ... READ the POST
