Get ready for this month’s January Hot Seat episode because it’s filled with gems! In this month’s Hot Seat episode of the Strategy for Creatives podcast, I’m getting into how to build confidence in your business when marketing to both clients and potential collaboration partners. Hot Seat episodes are where I talk to real business owners and take a deep dive into their business struggles. In this episode, I’m talking with Faith, owner of Stressed Out Mamas. Faith is fairly new in her business journey and has been struggling with having the confidence to market her subscriptions boxes and collaborate with other brands.
Faith is a mom to 5 (!!!) and started Stressed Out Mamas to help mothers remember how much value they have. We all know that pouring from an empty cup does not work although it’s unfortunately what a lot of moms are doing. Her monthly subscription boxes are curated with locally Canadian-made items. Each box has a different theme to help moms navigate through motherhood.
It can be hard building confidence when we’re first starting out in business. A lot of what makes any business successful is learning how to talk to any and everybody! If you’re an introvert like me, it can be hard to put yourself out there. And many people aren’t as confident in their business idea when they are getting their business off the ground. But much of running a business comes down to practice. As we get more comfortable in how our business serves others and the value we bring, it becomes easier to build that confidence that helps our brand grow.